Digital Growth & Marketing · Social Media Management Social accounts run consistently, without the daily grind
We plan, create, schedule and publish your social content and keep an eye on comments and messages, so your accounts stay active, on brand and responsive while you run the business.
- Content calendar
- Content creation
- Scheduling & publishing
Overview
What good account management looks like
Social media management is the ongoing operation of your accounts: planning the month, producing posts, getting approvals, publishing on schedule, replying to people and keeping profiles accurate. It is less about big strategy and more about reliable execution, which is exactly where most in-house efforts break down when the person responsible gets busy with other work and posting goes quiet for weeks.
The decisions here are practical ones. How many posts per week can be sustained without quality dropping? Who on your side approves content, and how quickly? Which comments and messages should we answer, and which need your team? Will we shoot new photos and video, or work from your existing library? We settle these upfront so the routine runs predictably month after month.
Well-managed accounts post consistently, answer people promptly and politely, keep bios, hours and links current, and look coherent from one platform to the next. Small problems such as a broken link, an outdated offer or a frustrated customer in the comments are flagged early, and a short monthly report explains what worked and what we will change.
Who it’s for
Built for teams like yours
- 01
Owners without the time
Small business owners who know social media matters but cannot keep posting and replying every single week alongside running day-to-day operations, managing staff and serving customers.
- 02
Marketing teams at capacity
In-house marketers who own the strategy but need dependable help producing, scheduling and moderating content across several accounts without hiring another full-time person to do it.
- 03
Multi-location businesses
Franchises, clinics and retail groups that need brand-consistent posts across every location page, with local details, community events and staff highlights handled separately for each site.
Why it matters
Consistency that compounds
Social works when it is consistent, and consistency is hard when you are running a business. We take the day-to-day off your plate and keep your accounts active and on brand.
A steady posting cadence and timely replies build trust over time. You stay in control with approvals and clear monthly reporting.
Every engagement includes
- Onboardingwe learn your brand, voice, audience and goals.
- Profile cleanupyour accounts tidied up and set up properly.
- Monthly content plana calendar of posts shared for your approval.
- Content productiongraphics, captions and short-form video created for you.
- Publishing & engagementposting on schedule and responding to your audience.
- Reportinga clear summary of results and next steps.
Features
Built to perform
- 01
Content calendar
A planned schedule of posts so you never scramble for something to share.
- 02
Content creation
On-brand graphics, captions and short videos made for each platform.
- 03
Scheduling & publishing
Posts published at the right times across your channels, every time.
- 04
Community management
Comments and messages monitored and answered in your brand voice.
- 05
Profile optimisation
Bios, links, highlights and branding tidied up and kept current.
- 06
Monthly reporting
Clear updates on growth, engagement and what we are changing next.
In practice
Typical situations we take on
Reviving dormant accounts
When profiles have gone quiet for months, we refresh bios, highlights, cover images and links, then restart a realistic posting rhythm so visitors see an active business rather than an abandoned page.
Handling inbox and comment volume
For businesses receiving regular questions through DMs and comments, we answer routine enquiries using an agreed response guide and pass sales leads or complaints to your team quickly and with context.
Covering a staff gap
When the person who ran your social accounts leaves or goes on extended leave, we take over publishing and community work with a structured handover, keeping your accounts active and on-brand throughout.
Coordinating several brands
For groups with multiple brands or locations, we run a shared calendar, separate approval routes and consistent templates, so each account keeps its own voice without duplicated effort across your team.
Process
How we work
- 1
Access and setup
We gather admin access through business managers rather than personal logins, review profile details, collect brand assets and agree approval contacts, response times and escalation rules before anything is published.
- 2
Monthly content plan
Before each month starts, you receive a calendar of post topics, formats, publishing dates and draft captions, tied to your promotions, events and content pillars, for your review, questions and comments.
- 3
Production and approval
We design graphics, edit video and write final captions, then share everything in one approval view where you can comment, request changes or approve the whole month in a single pass.
- 4
Publishing and community
Approved posts are scheduled at suitable times, and we monitor comments and messages on agreed days, replying within the agreed response guide and flagging anything sensitive straight to your named contact.
- 5
Monthly recap
Each month we summarise reach, engagement, follower change, top posts and inbox activity, with short notes on what to repeat, what to retire and fresh ideas for the month ahead.
Deliverables
What you receive
- Profile audit and refreshed bios
- Monthly content calendar for approval
- Designed graphics and edited short videos
- Captions, hashtags and alt text
- Scheduled publishing across agreed platforms
- Community response guide and inbox coverage
- Monthly performance recap
Tools & methods
Scheduling
- Meta Business Suite
- Later
- Buffer
- Sprout Social
- Hootsuite
Production
- Canva
- Adobe Express
- Adobe Premiere Pro
- CapCut
- Figma
Methods
- Approval workflows
- Response guides
- Asset libraries
- Monthly content reviews
FAQ
Frequently asked questions
Anything else about Social Media Management? Ask us directly.
It depends on scope: how many platforms, how often we post and how much original content we create. We agree a clear plan and quote before work starts.
Let’s work together
Have a project in mind?
Book a strategy call and we’ll show you exactly how to turn your goals into a system that generates consistent results.